Client
Just Eat Takeaway
Industry
Food delivery
Services we provided
• UI / UX
• Development
• CRM integration
Technologies
• Vue
• Laravel
• Laravel Nova
• Salesforce API
• Kubernetes
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A self-service signup portal for restaurants
Every restaurant counts
Just Eat Takeaway runs Thuisbezorgd and food delivery platforms across Europe. Every new restaurant means more choice for customers and more orders, so signing up had to be quick and simple for both sides.
Paperwork slows you down
Signing up a restaurant means collecting a menu, ID, bank details and a Chamber of Commerce extract, and getting all of it into the CRM. Missing documents and typos lead to a lot of back-and-forth before a restaurant can go live.
Start in one step
El Niño built the restaurant signup portal and the API behind it. To begin, a restaurant owner only fills in their name, restaurant, email and phone number. That is enough to create a lead for the sales team right away.
Everything in one flow
Step by step, the owner adds address details, delivery areas with minimum order amounts and delivery costs, opening times and bank details. Menu, logo, ID, Chamber of Commerce extract and bank statement are uploaded with drag and drop.

Owners upload their menu, logo, ID and other documents with drag and drop, or skip the step and finish later via a link in their email.
Built to get restaurants live
Save now, finish later
Owners can stop halfway. They get an email with a secure link to continue where they left off, and a reminder if they don't.
Straight into Salesforce
Every new signup creates a lead in Just Eat Takeaway's Salesforce, and every update and uploaded document is added to it automatically. If Salesforce is down, the restaurant can still continue, and our developers get an alert right away.

Every step is a short, focused question, like picking the kitchen types a restaurant serves.
The result
Restaurants sign up online in one go, at their own pace. The sales team starts with a complete lead in Salesforce, instead of chasing documents.